Writing previews

Previewing films, shows, performance and exhibitions doesn’t need to be complicated. With the right tools, a clear and enticing preview can grab the reader’s attention and entice them in.

First thing is to look at is who you are writing for, that is: Who is your reader and what are they interested in?

Once this is established, which should define how you write the piece, you need to ensure in 50-100 words you:

  • provide context
  • outline plot/theme summaries
  • provide details of who, what, where when
  • give a taste, a feel of the show.

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