Previewing films, shows, performance and exhibitions doesn’t need to be complicated. With the right tools, a clear and enticing preview can grab the reader’s attention and entice them in.

First thing is to look at is who you are writing for, that is: Who is your reader and what are they interested in?

Once this is established, which should define how you write the piece, you need to ensure in 50-100 words you:

• provide context
• outline plot/theme summaries
• provide details of who, what, where when
• give a taste, a feel of the show.